A backlink is simply a link coming from another website to your website. A website can be another website, a blog, or just a plain web directory. Backlinks can come from article directories, social bookmarking sites, and even emails. Anywhere you can insert a hyperlink on another website, you can insert a backlink to your website.
How do backlinks work? When someone clicks an inbound link, they go to your website. If they like what they see, they will be directed to your site. But, if the click-through rate on that one website links to your website, you have just helped to increase your search engine ranking and your exposure to new, potential customers. This process repeats itself over again. Every time your backlinks help to gain inbound links to your website, you help to raise your search engine positioning position.
Why is getting a backlink important to search engines? Backlinks are essential “votes” that the search engines have awarded you. The more votes you get, the higher your rank will be on the search engines. If you can get hundreds or thousands of people voting for you, the search engines will take notice and consider you as a popular site – one that people should visit.
But, earning a no follow link isn’t always easy. It takes a bit of work and time to earn these nofollow links, especially if you haven’t built up many of them. Most search engines frown upon websites that use this method of earning popularity through nofollow backlinks and ban these websites from the index altogether. That’s because the search engines believe the site owner has purchased the rights to the anchor text.
To put it simply: you can earn backlinks by posting on other websites, but you can’t earn them by simply posting your own site. The search engines want you to post relevant links on other relevant sites. In order to accomplish search engine optimization, you need to have links to your website from other websites. Your website needs to be listed in the right places.
So how do you accomplish search engine optimization with nofollow backlinks? You use what’s called an inbound link to direct traffic to your site. There are several different ways you can accomplish this. One way is to post an article on a web page that has your URL in the author’s box at the bottom of the article. The hyperlink points to your website in the form of a one-way link.
Another way is to put an HTML link into your original resource box at the end of the article. This is done by creating an anchor text with your link. In order for this to be successful, your anchor text must contain keywords relevant to your site. The hyperlink to your site from the article must also contain relevant keywords. Some SEO software will tell you the exact phrases you should use, and some will simply tell you not to use certain phrases.
A third way to generate backlinks is to make sure that your web page contains a proper title tag, with your web address included. This is also true for Meta tags and alt tags. The title tag of a web page is important because it appears at the top of the search results pages. It is also important for the purpose of this section of this tutorial to mention the importance of the inbound links to your site. In general, the more incoming links you have pointing to your website, the higher your search engine optimization.